Fashion and hotels have always been closely connected. Not only because of the models traveling the world and staying in hotels. It is not just about that. It is about "crime scene" vibe which enhances the fashion itself. Hotels are part of editorials, runaways, special shootings or the loyal friend when it comes to events, celebrations and enjoying casual moments. How many times you've seen some incredible photo and wanted to know where it was taken? Well, many of those amazing photos were made at some beautiful hotels. More and more interior designers are now trying to create that type of ambiance to attract a certain group of people and making hotels a part of lifestyle. It is not just about accommodation any more, it's about stories. The Fashion Hotel story is one that you must hear!
Young designers - It's their turn now!
Fashion Hotel is taking place twice a year, when lot of cool things are happening around. It is fun, it is fashionable and the most importantly - it has a good cause. The Kameha Grand Hotel in Zurich is turned into pop-up fashion house, DJs are in charge for good music, there are food and beverages so we can enjoy the whole weekend. There are different workshops where one can learn more about fashion related topics - photography, digital communication or yoga. I like those kind of events as they are meaningful and give us something incremental, something new to see, hear and feel. How important is it for a young designers to get a chance for their work to be seen? This is indeed a unique occasion to feel the fashion world from the best perspective. Well established brands are part of Fashion Hotel, so it is a combination of already acknowledged experience and a willingness to succeed.
Fashion Hotel - My favorites
If you follow my Instagram and Blog stories, you already know how much I love exhibitions and artistic events. Fashion hotel is also about art. Art of creating, communicating and combining. I visited few events during Fashion Hotel days, and here are my favorites:
Collab Zurich is a beautiful mix of few different concepts. Clothes, yoga and tattoo part - it is super fun. I found some really cute gifts here and enjoyed the concept store and studio ambiance.
Fashion Emergency represents completely refreshing approach than what we are used to! How many times we had an emergency situation - we had to attend important dinner, cocktail party of some formal event? Sometimes we didn't have time to buy a dress for those events and sometimes it was just too expensive to invest in every single time. Well, this young company created a platform for renting designer dresses and accessories. Party dresses, cocktail dresses, ones for red carpet and formal ones - you can choose. Smart, isn't it?
Maison Noble is the exclusive leather clothes shop, handmade in Europe. I truly appreciate high quality clothes, so it is no wonder that Maison Noble easily became one of my favorites from Fashion Hotel this year.
Being well informed and full of knowledge is important for all spheres of life, both business and private one. Sometimes, those two are a matter of good manners. So, if you are into fashion, art or any other field of interest, it is highly commandeered to learn, explore and share knowledge. Events like Fashion Hotel truly add value to everyone visiting.