MINI meets Fashion - My complete makeover

December 11, 2017 / Fashion

MINI meets Fashion - My complete makeover

I recently had the chance to be part of MINI's new fashion project «Cinderella» and to test drive the new MINI Clubman at MINI's Pop-Up Store in one of the most amazing fashion boutiques in Zurich. The collaboration between MINI Switzerland and Gross Couture is no coincidence - both brands are standing out from the crowd when it comes to design, quality and lifestyle experience.


MINI Switzerland and Gross Couture were giving away two stylish outfits worth CHF 2'000. Whether a gala dinner, wedding or ball: all you had to do is to comment on the MINI Switzerland's Facebook post explaining for which special occasion you needed a new outfit. Among two other participants I was lucky to be chosen for this great project and got a complete make over by MINI's fashion experts at Gross Couture!

About Gross Couture at Paradeplatz in Zurich

Gross Couture is a long existing brand store located in the heart of Zurich at the Paradeplatz. Among their wide selection of top brands such as Ellie Saab, Oscar de la Renta, Giambatista Valli and Carolina Herrera they are the first place in Zurich to go when you need an evening gown or cocktail dress. Gross Couture has also an atelier where they offer tailor made clothes.

My style makeover with MINI Switzerland and GROSS COUTURE

It all started by choosing the right outfit for my special occasion: New Year's Eve Dinner. I am planning to spend my New Year's Eve in the mountains with friends and family. Normally, I would choose a long black gown. However, this time I told myself that black won't be an option! My wardrobe is full of black clothes and I wanted to change my habit of wearing constantly black.

Together with the owner of Gross Couture, Corina Quaglia, we picked a beautiful white sequin dress. I have never met someone who has such an eye for details like Corina - a real fashion expert!

After choosing the right outfit, I was introduced to Patrick Kaestli, the make-up artist. Together we decided to go for dark brown smokey eyes, big eyelashes and the hair all curled up. Wearing my hair up is quite unusual for me, as I am not used to. However, when I saw the end result I was happy Patrick was able to convince me.

I think there is something so compelling about seeing how different someone can look – especially when it seems to happen by magic (or the flick of a stylist’s & make up artist's magic wand!). The ‘magic’ is in the journey and each woman’s journey to discover her personal outfit for a special occasion is different. A big thank you to MINI Switzerland's amazing team and Gross Couture for completely transforming my looks!


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